The platform is rolling out a new feature that enables them to cut down on the quantity of AI-created content appearing in their timelines. This initiative comes as the platform announced that it currently hosts more than 1 thousand million AI videos.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a full-scale launch. This advancement coincides with a rise in AI-generated material, driven by new AI video creators.
The Broader AI Trend
Recent reports that almost one in 10 of the quickest rising video streams on a popular video site exclusively feature clips produced artificially. A considerable share of this content is deemed “AI slop”, a label for poor-quality, mass-produced content that is often nonsensical or dreamlike.
Based on user feedback that a lot of users enjoy content produced via AI tools, ranging from AI artwork to informative clips, and we aim to provide users the option to see more or less of that, based on their own choices,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its service identified as made with AI. Collectively, in excess of 100 mn videos are submitted to the app each day, making AI-generated material a limited part of its complete catalog.
User Control Features
Viewers will be in a position to reduce or increase the volume of AI-generated videos they see by accessing the content preference setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the tool cover news, style, aesthetics, and movement.
Content Labeling and Policies
The platform’s guidelines oblige content makers to label “realistic” AI-generated content, and it prohibits harmful deepfakes of celebrities or crisis events. Any believable AI-generated clip that is not labeled can be removed under its community policies.
Furthermore, the app will now attach an artificially created watermark to content created with its own AI tools, or detected by an cross-platform project for spotting content made by AI. This step is aimed to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
TikTok is additionally introducing a two million dollar AI literacy fund for experts and groups to produce educational content about using AI responsibly. This initiative will benefit non-profit groups focused on educating programming and robotics.
Moderation Strategy
The video-sharing app has defended its content review process, following controversy over proposals to cut jobs for numerous safety staff in Britain. It is planning to eliminate hundreds of positions in its user protection division in the UK capital, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.
A company official stated that people-led review would remain essential, but automated tools can protect employees by filtering out the most harmful content prior to it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is proving valuable work at speed.”
